Stop Discounting, Start Adding Value
- Jan Bode
- Feb 24
- 2 min read
If your go-to strategy for attracting clients is lowering your prices, we need to talk.
Cutting prices doesn’t build a profitable business—it just attracts bargain hunters who’ll jump ship the second someone else offers a cheaper deal. Instead of competing on price, compete on value.
And here’s the kicker—discounting kills your cashflow. Lower prices mean smaller profit margins, which means you have to work harder just to stay afloat. Instead of racing to the bottom, let’s boost your revenue and cashflow with smarter strategies:
Here’s how to grow your revenue without slashing prices:
💡 Sell more to the same people – Your existing clients already trust you. Offer them upgrades, add-ons, or ongoing services. Think of it like a café—people come in for coffee, but they’ll grab a muffin too if you offer it. Your clients already love what you do—why not give them more? More sales per client = better cashflow. In addition, less cost to attract the client in time and your advertising dollar!
💡 Charge for speed & convenience – Some clients don’t just want results—they want them faster. Offer a VIP option for priority service. Express shipping costs more for a reason! People will pay a premium to skip the queue, putting more cash in your pocket—faster.
💡 Stop underpricing, start packaging – Instead of selling everything as one-offs, bundle services for greater impact (and bigger invoices). Netflix doesn’t sell shows individually—it gives you a full package! Bigger upfront sales mean steadier cashflow, rather than waiting for one-off transactions.
💡 Shift from ‘cheap’ to ‘premium’ – Your expertise has value—own it. Instead of competing with budget businesses, position yourself as the go-to expert. Clients who want results will happily pay more for confidence and expertise. Premium positioning = stronger pricing = stable cashflow.
The best clients aren’t looking for the cheapest option—they’re looking for the best solution. When you charge based on the impact you deliver, you get paid properly, consistently, and without the cashflow rollercoaster.
Need to strategise on your Business Pricing & how YOU add value? Reach out today for a Discovery Call and see if we are a good fit to start elevating your business potential.
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